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Pretty rainbow logos could just be paying lip service

Writer's picture: Diversity ScotlandDiversity Scotland
Jun 16, 20221 min read

In an article published in today's The Scotsman newspaper, Diversity Scotland's Founder Tony McCaffery considers whether the increase in this year's #PrideMonth publicity is well-meaning corporate activism or #rainbowwashing lip service?



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Diversity Scotland is a leading consultancy founded to support organisations to create equitable and inclusive cultures that enable belonging for people from marginalised, minoritised and excluded groups.

 

We’re experts in how to hire, engage and develop talent form a diverse range of backgrounds and in creating inclusive workplaces.

 

We also assist institutions, communities and socially-focussed groups to embrace diversity, advance equity and enable social justice by tackling the roots, causes and impacts of oppression.

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